Let’s create website copy you’re proud to publish because it actually sounds like you
Staring a a blank page trying to figure out what to write for your website sucks. Rewriting the same section over and over again sucks just as much. Let’s stop trying to force your business into someone else’s template and get you copy you’re finally excited to share!
Clarity to Copy helps you turn your expertise, ideas and experience into strategic website copy that sounds like you and connects with the right people.
This isn’t a generic AI copy bot or a generic prompt.
We’ve all see those before, and the resulting copy they write… Well let’s just say it’s a snooze fest.
Clarity to Copy gives you 2 custom GPT’s and a strategic messaging workbook that help you dig deep into the foundations of your business, your expertise and your best brand stories to help write website copy that actually sounds like you and books dreamy clients.
It’s a guided process that get’s you clear on what to say before you even start writing.
What You’ll Get Inside:
Clarity Claire GPT: Your brand strategist that turns what’s in your head into a clear brand and messaging guide that captures your voice, personality, stories and expertise.
Copy Coach Chloe GPT: Your strategic copywriting bestie that takes your brand and messaging guide and polishes it into copy that actually sounds like you.
Your Brand & Messaging Workbook: Record all the juicy details you discover about your brand and use it to help you train your AI tools on your business foundations.
Step-by-Step Instructions: That hold your hand through the discovery and writing process, giving encouragement and tips throughout the process to help you get the clarity and copy you deserve.
All for the launch price of $197 USD
Writing website copy is hard…
And it’s not because you’re bad at writing, either.
The real problem is that you’re trying to write before you’re clear.
Clear on who you help
Clear on what makes you different
Clear on the transformation you provide
Clear on what you actually want to say
And we don’t learn how to write about why we’re the right person to help our clients in school, either.
So when you sit down to write your copy, you end up:
Staring at a blinking cursor
Jumping between tabs and templates
Rewriting the same paragraph 20 times
Asking ChatGPT to “make it pop”
Ending up with something that sounds ok enough, but doesn’t feel like you
Yeah, you’re not alone, and you deserve so much better than wasting hours of your time!
Hey, I’m Jessica!
I’m a website designer and SEO coach, but when I started my business 8 years ago, I had this same feeling that writing my own copy was hopeless.
(And I’m great at writing PLUS I have a marketing degree, so it shouldn’t have felt so hard!)
I tried all the things… Copywriting template, swipe files, frameworks, fill-in-the-blanks… I even hired a copywriter and still couldn’t get something that sounded like me.
I found myself staring at a blank page wondering what I’m even supposed to write there, and every version felt wrong.
The problem wasn’t the copy, I just lacked clarity in my business foundations.
And in my 15+ years in marketing and blogging, I see this all the time, which is why I created Clarity Claire and Copy Coach Chloe.
These are the tools I wish I had when I started my business!
The Clarity to Copy System
Clarity Clare and Copy Coach Chloe make up a 2 part AI-supported process.
Meet Clarity Claire
She’ll help you explore your positioning, dream clients, offers, expertise, what makes you different, your stories, your voice and your messaging to create a strong foundation to move forward.
You’ll spend an afternoon with her and by the end, you’ll have a complete Brand & Messaging Guide that becomes the foundation of your website copy and future marketing.
Meet Copy Coach Chloe
Once your brand and messaging foundation is complete, she’ll help you create a strategy for each page of your website, structure your content, draft your first copy and review and refine everything.
Whether you’re creating your homepage, about page, service page or contact page, she’ll guide you through the process one step at a time so you have copy you feel confident publishing.
When you’re clear on your business foundations, writing website copy gets easier.
That’s why we focus on clarity first and copy second.
Most AI tools focus on speed.
Around here we focus on strategy and clarity
I’ve intentionally created Clarity Claire and Copy Coach Chloe to dive deep into your business so they’re not just writing pretty words.
They help you figure out what you’re actually trying to say so your messaging is more strategic from the start.
The result?
Website copy that feels more aligned and authentic that you’re actually proud to share!
This is for you if…
You’re creating a new website and have no idea what to say
Your current website no longer reflects you or your business
You’ve tried ChatGPT or Claude and still ended up rewriting everything
You know your work is valuable but you struggle to explain it clearly
You’re tired of staring at a blank page
This isn’t for you if…
You want AI to do all the thinking for you
You’re looking for a one-click website generator
You’re unwilling to spend time clarifying your messaging
You’re strongly against using AI in your business
You’d rather just hire a copywriter
Frequently Asked Questions
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No, however I do strongly recommend it. This system works best with a paid account so you can have longer conversations with fewer usage restrictions.
A free version can work, but depending on your usage limits, you may need to spread the process over multiple days.
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Not at all! That’s one of the reasons this sytem exists, because noone wants bland AI copy!
The goal isn’t to replace your voice, it’s to help you clarify and communicate it, which is why the process starts with understanding your business, audience, stories and messaging first.
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Totally fine! That’s why this sytem exists and it can help you whether your on day one or year 10 of your business.
If you’re newer, it can help you build clarity from the start.
If you’re more established, it can help you refine what already exists.
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The Clarity to Copy Sytem is designed for service-based businesses such as coaches, consultants, educators and online business owners.
If your business relies on communicating your expertise, building trust and attracting clients online, it will be a good fit.
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If you’ve been using AI for your business for a while, it’ll generally be pretty quick to pull together your brand messaging guide and write your copy.
If you’re totally new to business or using AI, I would plan to spend around 4 hours with each GPT.
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Due to the digital nature of this workshop, there are no refunds. I put a lot of time and effort into creating this workshop, and if you put the time and effort in yourself, you’ll start to see results
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I’d love to hear from you! You can reach me at hello@jessicahainesdesign.com. I’ll respond within 2 business days
Ready to stop second-guessing your website copy?
Create website copy that sounds like you, reflects your expertise and gives you confidence every time you share your website.