
Ready to turn your website into your list-growing sidekick?
Growing your email list can feel complicated, but it doesn’t have to be when you set your website up right.
Let’s ditch the list-growth overwhelm once and for all!
You started your business because you’re amazing at what you do. The only problem?
You’re spending all your time trying to convince people to join your email list, rather than doing that special thing that you started your business for. You know, that thing that *actually* brings you joy and gets you paid?
You website is supposed to work for you, but right now?
It’s not pulling its weight 😅
When was the last time someone actually subscribed to your email list from your website?
If you’re sitting there thinking “uhhh… never?”, you’re not alone.
The truth is, most websites look pretty, but they’re not set up to turn visitors into subsribers, which leaves you spinning your wheels on social media to attract more people to you, while those people landing on your website ghost you 👻
Let’s change that!
Growing your email list matters. A lot.
Let’s talk stats for a sec…
📧 Email marketing has an average return on investment of $40 for every $1 you spend
📧 Social media on the other hand? It’s ROI is about $2.80 for every $1 you spend 😮
📧 Email open rates average about 20% (and I often see coaches & consultants getting 40%+ open rates!)
📧 Compare that to social media reach where less than 10% of your followers see your posts
📧 81% of businesses use email as their main way to acquire clients
And let’s not forget that social media is risky… Algorithms change, accounts get hacked or suspended and you don’t own your social media followers, so growing your email list is kinda a no brainer!
Here’s when it really hit me…
When I first started out, I spent HOURS each week creating content for Facebook and Instagram, stressing over the perfect hashtags and chasing algorithm changes. I was working my butt off just to be seen!
Then one day I logged into MailerLite (my email platform), and saw that one blog post I had written months ago was STILL bringing me 1-3 subscribers Every.Single.Day.
That’s when it clicked that my website could grow my list for me… If I set it up right.
That’s what I want for YOU, too!
Introducing Website to Email, the simple system to turn your website into your list growing sidekick
Without the overwhelm!
This isn’t a theory-based, techy course filled with fluff. It’s a practical guide that shows you exactly how to:
Make simple tweaks to your website that lead to more subscribers from your exisiting visitors
Create a freebie that people actually want (even if you have no idea where to start!)
Set up your opt-ins in a way that gets them seen so people actually sign up to hear from you
Know exactly what to send your list after they subscribe, so they fall in love with you and your offers
And the best part?
You can set it up in an afternoon!
You’ll learn everything you need to know to start seeing new subscribers showing up on your email list from your website regularly, so you’ll finally KNOW your website is growing your audience!
Here’s what you’ll get:
Bite-sized video lessons that break down each of the steps to help you take impactful steps forward
Transcripts and captions for each of the videos
The Fun Bonuses:
A PDF workbook to help you follow along with each step
Canva templates to help you create your next freebie
A Private Podcast feed so you can listen on the go
Access to Felicity, the Website to Email AI guide
Plus, we’ll have a Get-It-Done week 10th-16th March, where you can ask Q’s, get support & have your new freebie promoted to my audience 🙌

"I never used to get any subscribers from my website since I only had a newsletter sign up on my home page. Now I have an aligned freebie and I'm getting multiple subscribers each week. You are such an inspiration"
Chloe, Author
"As an email marketing expert, I loved the simple tips Jessica has shared to help you grow your email list. Easy and doable, and I even had a few I could implement"
Ashleigh, Email Marketing Strategist
"This class is the first one that had the right balance between specific details (without overwhelming details) and a zoomed out look on the building blocks for freebie --> email list creation --> nurturing a list"
Heather, Coach
Website to Email is perfect for you if:
✔ You’ve had your website for a while and want it to *finally* pull it’s marketing weight
✔ You’re tired of hoping someone subscribes and want ideas to actually make it happen
✔ You’re overwhelmed by all the moving pieces of list-building and want a simple way to get started
✔ You want a website that’s not just pretty but profitable 🙌
This course isn’t a good fit for you if:
✘ You’re looking for advanced tech-heavy strategies
✘ You want an overnight email list without any effort (spoiler: that’s not how email list growth works)
✘ You prefer to rely solely on social media or ads for your leads
Imagine waking up to new subscribers every day without spending hours on social media.
✔ Your website is finally working for you instead of just sitting there
✔ Your email list is growing automatically and being well nurtured
✔ You feel confident knowing you have leads coming in regularly
Let’s make it happen!

Hey, I’m Jessica!
I’m a website designer and SEO coach for coaches, consultants and course creators. I create beautiful (& profitable!) websites that reflect your magic, get found on Google and turn your visitors into subscribers and clients.
Making marketing EASY is my jam.
I don’t want to spend all my time on Facebook or Instagram, I’d rather have my website do the heavy lifting for me. That’s why I spend so much time optimising my website (and my clients!) so it’s working behind the scenes as their 24/7 marketing and sales team.
After 15+ years blogging and designing websites, 6 years in business and a marketing degree up my sleeve, I know a thing or two about growing your email list, and I’m excited to help you with it! 🙌
All the A’s to your Q’s…
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While I personally use and love Squarespace for my website and MailerLite for my email marketing, this course isn’t focused on a specific website or email platform.
As long as you have a way to add an opt-in/freebie that people can sign up for and have the ability to choose where you add the sign up sections on your website, you're golden!
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You bet it does! Email marketing has an average return on investment of about $40 for every $1 you spend, compared to $2.80 per $1 on social media. Plus, more of your audience will see your emails compared to your social posts, so email marketing is still one of the BEST strategies for growing your business. Plus, you OWN your email list, so there’s no algorithms to fight!
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Fun Fact: The strategies inside can be set up in an afternoon, and once you’ve done it, it runs on autopilot 🙌 I’m not a big fan of strategies that take days or weeks to set up, so let’s keep things simple, ok?
The videos in the course total about an hour of watching, and the lead magnet template will help you set up your first freebie in no time!
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I’ve got you, Boo! I have a whole list of ideas for what you can include in your emails so you’re not left staring at a blinking cursor again. Plus, if you can write a social media post, I’d bet you could turn it into a social media post in a pinch 😉
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You’ll get an email right after purchase with a link to the course portal and you can dive in right away 😊
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Due to the digital nature of this course, there are no refunds. I put a lot of time and effort into creating this course, and if you put the time and effort in with your SEO, you’ll start to see results
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I’d love to hear from you! You can reach me at hello@jessicahainesdesign.com. I’ll respond within 2 business days
Ready for your website to turn visitors into subscribers?
Grab the course today for just $47 and start seeing new subscribers rolling in without the overwhelm
(Prices are in USD, this works out ∼$75AUD)
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